Campaign planning
Calendar of newsletters, campaigns and commercial actions aligned with communication and business timing.
All services
EMAIL MARKETING MANAGEMENT
Your mark on the inbox. With purpose.
Email marketing management with planning, writing, design and automation. Relevant messages to build relationships, present your offers and track each campaign.
THE CHALLENGE
Sending by sending doesn't create a relationship.
- 01
Campaigns leave without a clear calendar or goal.
- 02
The same message goes to everyone, even with different interests.
- 03
There's time to write, assemble the shipments and follow what happened.
THE SOLUTION
A communication routine that makes sense.
We understand your audience and organize campaigns from the goals of the brand. We have our own editor to create the texts, take care of the look and prepare the uploads in the tool set with you. Each cycle helps to improve the next.
- Campaigns with defined objectives and timetables
- Messages relevant to each segment
- Follow-up to improve next shipments
WHAT WE TAKE CARE OF
Text, visual and upload in the same stream.
Writing and design
Subjects, calls, texts and responsive layouts with the voice and identity of your brand.
Base segmentation
Organization of contacts by interests and stages of the relationship, using the data and permissions available.
Message automation
Welcome, relationship and follow-up sequences configured according to platform resources.
Schedule and upload
Assembly, presentation tests, approval and programming of campaigns in the chosen tool.
Analysis and adjustments
Follow-up of clicks, conversions, staggering and deliveryability to guide the next campaigns.
YOUR E-MAIL MARKETING PACK
Your communication. At the right pace.
A routine of campaigns that connects planning, creation and sending.
FROM PLAN TO ENVIRONMENT
From the staff to the next shipment.
A package to organize your email communication and keep the campaign routine going.
- Planning and calendar of campaigns
- Texts with own editor
- Layouts aligned with brand identity
- Segmentation and organization of contacts
- Assembly, approval and scheduling
- Monitoring of indicators and recommendations
Frequency, number of campaigns, automations and platform are defined in the proposal. Licenses and tool shipping costs are combined separately.
I want this packageHOW IT HAPPENS
A clear path, from the start to the next version.
- 01
Understanding the basis
We align the objectives, source of contacts, communication permissions and platform used.
- 02
Plan and create
We define the segments, organize the calendar and produce the texts and the look of the campaigns.
- 03
Test and approve
We've checked links, presentation, and unregistration. You approve the content before sending.
- 04
Send and Improve
We program the campaigns, follow the indicators and adjust the next cycles.
FREQUENTLY ASKED QUESTIONS
Before we start.
What is included in email marketing management?
Planning, writing, design, assembly, approval, scheduling and monitoring of campaigns. The amount of shipments, segments and automations are defined in the proposal.
Do you write your emails, too?
Yeah. We have our own editor to create subjects, calls and texts aligned with the voice of your brand and the goal of each campaign.
Can I use the platform I already have?
Yeah. We evaluated the accesses and resources of the existing tool. If you don't have a platform yet, we help you choose a platform compatible with the volume and routine of campaigns.
Do I need to have a list of contacts?
We can work with your existing base or plan ways to capture contacts with permission. We do not use purchased lists; the origin of contacts and the option of unregistration are part of the planning.
Can campaigns be automated?
Yeah. We can configure welcome and relationship sequences, according to the scope, available data and features of the chosen platform.
How do we keep up with the results?
We analyzed indicators such as clicks, conversions, deregistration and deliveryability. Openings enter as a complementary signal, because privacy resources can affect this measurement. We don't promise fixed results.
LET'S BUILD
Shall we plan your next campaigns?
Count your goals and the platform you use. We'll organize your brand campaigns.