Website or landing page: which suits your project?

Before choosing technology or visuals, write one sentence: what should people be able to do when they visit your page? Understanding a company, comparing services, exploring projects and making contact are different journeys from registering for a specific campaign.

When you need to organize several paths

A website can bring together your company, services, portfolio, content and contact through a navigation structure. This makes sense when different audiences arrive with different questions. List those questions and group the answers before designing the menu.

When there is one offer and one next step

A landing page focuses the journey on a campaign, offer or registration. Plan the sequence: context, proposal, questions and action. Each section should help people decide whether the offer meets their needs.

One main action does not mean hiding information. Conditions, context and important answers must remain accessible. A form should only request what is needed for the next contact.

Questions to get started

• Where do visitors come from: search, referrals, social media or a campaign?
• What do they already know about the company or offer?
• What information do they need to take the next step?
• Who will update the content after launch?
• How will the team receive and follow up on contacts?

One format doesn’t rule out the other

A business website can coexist with landing pages for campaigns. Planning should define how the pages connect, which content is shared and who maintains each part. The next campaign can then build on what already exists.

Explore our websites and landing pages, or prepare a first conversation with the quick quote.