REAL PROJECT
TV touch brand activation: a team memory game, with real-time scoring and icons from the hospital universe.
At an event, attention is contested and time is short. The challenge was to create an experience that could be understood in seconds, work on a large touch screen and still sustain interest across consecutive rounds, without long instructions.
A touch activation that turns waiting time at the event into participation, with quick matches, a score between teams and Cristália Hospitalar's identity present throughout the experience.
OVERVIEW
The Memory Game was created for a Cristália Hospitalar activation at events: a touch screen experience played in teams that combines memory, scoring and a visual repertoire connected to the hospital environment. The interface fills the TV screen and invites the audience to take part instead of just watching.
Turn the booth into a meeting point: offer a fun break with simple rules, quick reading and healthy competition between teams.
THE SOLUTION
A card board with icons from the hospital universe, two teams identified by color and a score visible throughout the match. Each matched pair updates the score, the icons reinforce the brand's repertoire and the timer sets the pace. The interface prioritizes contrast, large targets and readability at a distance.
FEATURES
Large card targets with immediate touch response, designed for standing play in front of an event screen.
Two teams compete round by round, with the score updated for every matched pair.
The highlighted timer organizes play time and helps keep the booth queue moving.
Hospital icons replace generic figures and connect the game to Cristália Hospitalar's context.
RESULTS
LET'S BUILD
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